In the early ’60s Kodak recognized a need to make film loading as easy as possible, so every moment — whether it turned out great or not — could be captured for posterity. Thus the birth of the Instamatic 100 and its many imitators. A new kind of 126 film that was packed into a plastic cartridge could easily be popped into the camera, eliminating user error. From this time billions of “Kodak moments” has been captured thanks to this invention.
The first model released in March 1963 in the US was the basic Instamatic 100. With fixed shutter speed, aperture and focus, it continued in the tradition of Kodak’s earlier Brownie cameras, providing a simple snapshot camera anyone could use. It also featured a built-in flashgun for AG-1 “peanut” bulbs, a feature lacking in the 50.
In the future, you could digitally save a Kodak moment of your life with Instamatic 2014.