The first Instamatic brought to market.
With the introduction of Instamatic 50 (UK) and Instamatic 100 (US) cameras in 1963 started the largest consumer photography’s revolution. Simplicity and innovation by Eastman Kodak Company. The whole new line of Instamatic easy-to-use cameras created a phenomenon. Instamatic was a synonym for simplicity of photography basicaly with one-step process of loading film material. More than 50 million Instamatic cameras were produced between 1963 and 1970 and there were very few American households without an Instamatic. This legendary product changed the industry and photography experience forever. Designed by Dean McCormack Peterson (1931–2004)
Now this exciting Kodak heritage and photography evolution continue in 2013 to digital future. All the 50 years of innovation by Kodak in one unique device. Kodak Instamatic 2014